From a young age, I knew I was meant for a life in retail. After earning a retail management degree and working in the bridal industry, I made the decision to stay home with my children as we grew our family. When our youngest turned 1, I knew it was the right time to find a new avenue in retail that would accommodate my new life.

The latest chapter in my fashion book is starting now, as I share and style outfits for girls and women from easy-to-shop stores and boutiques. I share only what we love and wear, focusing on age-appropriate but up-to-date outfits for young girls, teens, and women in their 30s and 40s.

I invite you to follow along on Instagram @jenna_demerly.